Work Experience
Audience Editor, Quartz Media: July 2021 - Present
Develop and execute Quartz's audience development initiatives, growth and SEO strategy, and editorial partnerships to inform newsroom planning and maximize reach across distribution channels
Create promotion plans and engagement goals for product launches, membership offerings, and marketing initiatives; lead social media strategy for weekly launches, including our pop-up newsletter series and podcast network
Track weekly story performance, audience insights, and industry trends; present results to key stakeholders in a weekly leadership meeting
Lead editorial SEO strategy, including daily optimization of news reporting and longterm planning for future coverage opportunities; create reference materials and conduct training sessions for editors
Identify emerging platforms and audience growth opportunities; collaborate with cross-functional teams to meet editorial and business goals
Assist with on-site initiatives, including recirculation modules, data dashboards, and homepage planning
Design programming for main Quartz social channels; manage content calendar with email curation team for upcoming news and membership events
Social Media Editor, Inc. Magazine: April 2017 - July 2021
Developed growth strategy, SEO best practices, and audience development initiatives to raise brand awareness, provide resources for business owners and entrepreneurs, and drive traffic to Inc.com
Managed content calendar for all Inc. social channels; increased Instagram follower growth by more than 450% through daily photo and video posts; led social video strategy and optimization
Identified key search terms to inform editorial strategy; conducted research to highlight top SEO keywords
Analyzed platform data to produce weekly and monthly site traffic reports; led a weekly promotions meeting to review results
Programmed the daily Inc. Must Reads newsletter (240K+ subscribers); requested CMS and site changes based on quarterly goals
Led podcast, live event, and virtual event promotion by utilizing Inc. channels, site modules, and partners
Collaborated with cross-functional teams to promote package launches and magazine cover announcements
Assistant Editor, The Tab: August 2015 - April 2017
Responsible for commissioning, editing and publishing student stories across the US; led consistently high-performing teams from 70 university sites and recruited writers to build self-sufficient local teams at 16 prestigious universities
Directed launch of nine top-tier news teams and trained 25+ remote launch managers and reporters
Chaired careers program by networking with media companies and individual journalists across the US
Designed comprehensive grammar and style guide for The Tab US and managed updates
Editorial Intern, Time Out: May 2014 - August 2014
Wrote and edited daily event listings for print magazine and online platform; published 40+ pages using Time Out’s specialized CMS; fact checked and edited feature stories across music, nightlife, food, art and entertainment sections
Conducted interviews with leaders in Sydney community and entertainment
Education
University of North Carolina, Chapel Hill, North Carolina: August 2011 - May 2015
B.A., Journalism; specialization in Graphic Design
B.A., Department of Peace, War and Defense
Skills
Social media & SEO: Semrush, Ahrefs, SocialFlow, TweetDeck, Hootsuite, Later, Sprout Social, Bit.ly, ExactTarget, NewzDash, Naytev
Reporting: Adobe Analytics, Google Analytics, Google Data Studio, Crowdtangle, Parse.ly, EasySEO, Chartbeat
Editing: Adobe Creative Cloud programs, WordPress, Kinja, Headliner, Giphy
Awards
2017 Folio: Eddie Digital Award Winner // Overall Use of Social Media