I remember sitting in JOMC 101 when Professor Robinson showed the class the video below.
I thought, I wonder what it will be like in 20 years when everyone has a pair of these glasses. Google Glass was a high profile venture into wearable technology, but I didn’t expect it to reach the public for many years. Now, just over a year later, Google is selling Glass to the general public. Although the product will only be released for one day to consumers in the U.S., it’s a big step toward the eventual widespread consumer release. I have to admit, I’m surprised Glass became popular this quickly. Around a year ago, I saw the video above as a video from the future, but Google has made it very clear that the future is now.
This may be an unpopular opinion, but I don’t think Google Glass will catch on. If they’re expecting it to be the next iPhone (in terms of popularity and profits), I think Google is mistaken. The company can do a lot of things, but I don’t think they’ll be able to force the population into purchasing a wearable that’s before its time. When I saw the video, I imagined this product 20 years down the road, so maybe Google should have considered the same. Even supporters of wearables find problems with Glass.
“Wearables are a big bet -- one that will likely result in a lot of early failures. Google Glass, for instance, started as an exciting futuristic product and has become an overhyped niche gadget with a public relations problem (and it's still in beta).”
Google is even working with companies like Ray-Ban and Oakley to make Glass a more wearable design, but I doubt the company will be successful. Smartwatches and fitness trackers have already had a difficult time on the consumer market, with one-third of consumers abandoning them. Remember, these wearables are far less noticeable and less expensive than their sister, Glass. April 15 is the big release day, but I wouldn't mark my calendar.
The future is here, but I don’t think Glass should be quite yet. Take note, Google.